— Hello Relatives.
Thirty years at the intersection of the old ways and the modern world. Shamanic healing, empathic life coaching, and the turnaround work that built companies like Diamond Supply and Venture Trucks. One practitioner, two practices, held honestly.
The healing work and the business work are not separate rooms in my life — they sit on the same foundation. Listen deeply. Tell the truth. Help the person in front of you find their own power.
For individuals, families, and caregivers walking through grief, recovery, integration, or a threshold season. Ceremony, coaching, Reiki, and the slow work of remembering who you were before the world shaped you otherwise.
For founders, CEOs, boards, and creative teams at a crossroads. Thirty years of operator experience — scaling brands from zero, turning troubled companies around, and building cultures people don’t want to leave. Strategic, specific, unsentimental.
Each service is a threshold — not a package. Some clients arrive called to one; others move through several across a season. I listen first, then we choose together.
For the crossroads moment — when the mind has exhausted itself and needs a different kind of counsel. I read the field, I listen for what the body is trying to say, and we build a path that is yours, not borrowed.
Grief ceremony. Release ceremony. Rite-of-passage ceremony. The old forms, held carefully for the modern nervous system. Candle, breath, sound, fire — and the quiet that does the real work when we stop performing it.
For those returning from ayahuasca, psilocybin, ibogaine, or San Pedro and struggling to carry what arrived. We hold the experience gently, honestly, and without theatre, until it becomes your life instead of a memory.
Walking work — for individuals in recovery and for the families, healthcare facilities, and providers holding them. Honest, grounded, and without shame. Adjunct to medical and therapeutic care, never a replacement for it.
Reiki Master Teacher — Usui and Karuna lineages. Individual sessions for the subtle body, and ongoing Reiki I, II, and Master classes for students called to carry the work forward themselves.
For a new home, a new chapter, a property that needs clearing, or a business ready for its next season. Blessing work is not superstition — it is the old practice of asking the space to hold what’s about to happen inside of it.
I am a helper of the people. I come from an indigenous lineage of medicine carriers, and I was also raised inside thirty years of American business — building skateboard companies, rebuilding failing ones, and learning that the same listening that heals a person can also save a company. I refuse to pick a side, because the work has never asked me to.
I have spent decades sitting with professional athletes, CEOs, at-risk youth, cancer patients, mothers, fathers, and people who simply lost their footing. The title on the door doesn’t interest me — the person in the chair does.
For those ready to step further in. Each experience is a held arc — designed around where you are and what’s being asked of you. Availability is limited; inquiry is by conversation.
A focused arc for reclaiming the seat of your own authority. For those emerging from a hard season, a recovery, or a long stretch of living for everyone else. We rebuild voice, boundary, and the simple capacity to choose.
InquireThe deeper journey — ceremony, lineage, and the long look at what you inherited, what you carry, and what you’re ready to set down. For those who have done the surface work and know the real conversation lives further in.
InquireA year-long mentorship for those called to carry medicine work into their own life, family, or practice. Integration, teaching, ceremony, and the slow forming of a practitioner. Selective — by conversation only.
Inquire
The operator’s seat across five companies that shaped modern action-sports culture. Scroll to travel the line.
I work with founders, CEOs, boards, and creative teams who are ready to stop reshuffling the org chart and actually name the thing that isn’t working. Honest counsel, specific moves, and a long view.
For companies in transition, decline, or needing a serious reset. We find the real problem — not the surface one — and build a plan with sequencing, accountability, and a realistic runway.
One-on-one work with founders and C-level operators who want a thinking partner who has also sat in their seat. Private, direct, and tuned to both the person and the business they carry.
From building the channel strategy to training the sales team that works it. I’ve scaled products from zero and stabilized teams that lost their footing — the playbook is contextual, never copy-pasted.
Positioning, story, category entry, international distribution. We start with what the brand actually stands for, then build the market moves that let customers feel it, not just read about it.
Product development, line architecture, and creative direction for brands where the thing itself needs to communicate the story. Detail work. Opinionated work. The work most consultants skip.
Organizational alignment, leadership team formation, and the culture work that makes an operating plan actually stick. Cultures are built in the small decisions — we work on those.
Written testimonials from the people who’ve walked a portion of this path with me — some from years ago, still carrying forward.
Greg is such a magical being, full of wisdom, strength, insight, and good mojo. I’ve known him for years and am honored to call him my friend. The healing work Greg has done for me has been so profound. I can remember ceremonies five years ago as clearly as yesterday. Simply — WOW!
I am forever grateful to Greg and my dear friend who put me in touch with Greg after seeing the difficult year I was having and the emotional and physical pain I was living with. I went on a nature walk with Greg and it immediately changed my life and the way I was feeling.
Greg Carroll has been such a big inspiration to my life personally, emotionally and in my business. When we met I was at some major crossroads in my life and over the course of our relationship Greg has helped me sort them out and become more a powerful being.
I hold scholarship space and sliding-scale arrangements for people in genuine financial hardship — for individuals in recovery, at-risk youth, cancer patients, and families walking through serious loss. The work was never meant to be locked behind cost.
Write to me honestly. We’ll find a way for the work to happen.
In-person throughout Northern and Southern California. Long-distance and virtual work for clients across the United States and internationally.
The door is open for consultations, ceremonies, coaching sessions, and business conversations. Write honestly about what you’re carrying — I read every note myself.